Manifesto
Some clothes dress you. Others take a stand.
Certains vêtements habillent. D’autres prennent position.
H.O.P started from a simple observation: you can make well-made clothes without pretending to be neutral.
We make little, in one go, to order. Each collection — we call it a drop — is dedicated to a cause. For every piece sold, a fixed amount in euros goes to a humanitarian organisation. An amount, not a percentage: a percentage is open to debate, an amount can be checked.
The first drop is dedicated to Palestine: its name is written on the back of the piece, in the colours of the flag. Nowhere on this site will you find an image of ruins, of wounded people or of conflict. It isn’t squeamishness, it’s respect: we don’t use people’s pain as a selling point.
A music track comes with each drop. Half of its streaming revenue follows the same path as the money from the pieces, and appears in the same ledger.
Some brands follow fashion. Others follow their conscience.
Our four rules
- 01
An amount, not an intention
The donation is a fixed amount in euros, shown before you buy. It doesn’t depend on margin, volume or end-of-year mood.
- 02
Proof, not a promise
Each payment is published with its date and receipt. Until it has happened, the Ledger shows “in progress”. We never date anything in advance.
- 03
A window, not a shortage
No stock countdowns, no “last pieces”. You order during a set period, we make what was ordered, nothing gets thrown away.
- 04
Dignity, not spectacle
No images of conflict, destruction or victims, anywhere. The symbols we show are those of everyday life and of attachment to a land.
Some clothes dress you. Others take a stand.